Kay Hafner’s appointment as a shareholder in etventure business ignition GmbH interested numerous media outlets. Handelsblatt was the first to report under the headline “Ex boss of Praktiker becomes digital consultant”, and LebensmittelZeitung chose the exact same headline for its website edition.

The LebensmittelPraxis magazine stated briefly and succinctly: “Kay Hafner has a new position”, whilst Deutsche Startups was similarly brief with “Hafner joins etventure”. New business varied with “Kay Hafner becomes a shareholder at etventure” and market entry magazine “markenartikel” chose the crisp headline “Top manager Kay Hafner becomes etventure shareholder”.

These are the links to the articles: Handelsblatt, LebensmittelZeitung, LebensmittelPraxis,Deutsche Startups, New Business and markenartikel.

Update: Portal diyonline.de also reported about this, read the article here.