Competition for traditional market research – etventure startup POSpulse receives top level funding in the form of a seven-digit investment package. The point of sale analytics provider wants to use the fresh capital to further develop its own analytics platform. It also plans additional product launches outside of the DACH region. The ‘ShopScout’ app will also be re-launched with a new design and improved performance.International expansion and improved analytics tool

POSpulse has again attracted new investors including Intermedia and Mobile Ventures, as well as additional business angels. Intermedia is a subsidiary of Medien Union, one of Germany’s leading media companies. The venture capital company Mobile Ventures is part of Drillisch AG, a telecommunications service provider. In total, the ‘digital market researchers’ received a seven-digit figure from investors, as reported by Gründerszene and other sources.

The young Berlin-based startup has ambitious goals for 2016. After rolling out the model in the core regions of Germany, Austria and Switzerland, it will do so in additional international markets. At the same time, the fresh capital will fund further work on POSpulse’s analytics tool. Additional functions and features will make using the analytics tool quicker and more intuitive for customers. Alongside this work, the startup will put further pressure on competing market research companies.

Updated ShopScout app

The ShopScout app has now been fundamentally updated. The new design and improved performance makes mobile market research even more attractive to users. The updated app is already available for iOS and the Android update will follow in the coming weeks. The new version is already being well-received by ShopScouts. One user review explains: “As a Scout who joined in the very beginning, I am absolutely loving the new app design! It is much clearer – and it’s great fun to support the guys!”

This is what the app looks like:

As well as the report on the Gründerszene site, there were reports on deutsche-startups.net and on the Startup Valley and Venture Village websites.